Public Relations Manager

Reporting : The Public Relations Officer shall report to the University President.

Responsibilities :

The Public Relations (PR) Officer shall be responsible for :

– Planning, developing and executing PR strategies of the university

– Communicating and networking with internal and external stakeholders regularly including media organizations / houses both print and digital media representing and promoting GU’s distinctive excellence institution of higher learning.

– Supporting GU’s mission and strategic goals and delivering GU core values to internal and external constituencies through publications, media relations, photography and electronic communications.

– Celebrating and share the news and accomplishments of academic programs, alumni, faculty, leadership, partners, staff, and students

– Increasing the overall reputation and awareness of the university.

– Increasing the overall reputation and awareness of the university

– Assisting in expanding GU’s engagement with communities public and private sectors

– Working with media outlets from around the Kingdom of Bahrain to tell the GU story.

– Developing effective internal communications to help GU campus community

– Understand and share the GU brand story consistently.

– Increasing the flexibility and usability of GU branded marks and marketing collateral and ensure brand compliance across various university channels.

– Refocusing resources in communications to develop news and consumer content that will support pillars of GU’s brand and key focus areas as defined in the university’s strategic plan

– Creating comprehensive university brand campaign that supports the values identified in the GU strategic plan and resonates with the outlined target audiences.

– Creating impact in social media and reaching people via multiple channels with updates and posts about university events, activities, achievements, and announcements

– Ensuring University communication is compliant with the University’s corporate style and brand identity, as set out in GU policy and procedures.

– Assisting in monitoring and maintaining the implementation of the University’s visual identity through target audiences’ interactions

Requirements :

• Hold bachelor’s degree from a recognized university in business / management / media studies / marketing / social science
• At least 1 year of working experience in PR office in higher education institutions
• Minimum 2 years of work experience in PR, Marketing, media and communications industry
• Excellent oral and written communication and interpersonal skills
• Excellent IT skills
• Ability to work in teams and within deadline
• Creativity, flexibility and problem solving skill
• Networking, negotiation skills with strategy driven approach

#J-18808-Ljbffr