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Public Relation Manager

Public Relation Manager

Gulf University, Kingdom of BahrainBahrain
23 منذ ساعات
الوصف الوظيفي

Job Title

Public Relations Manager

Reporting to

  • University President (or a senior executive such as Director of Communications)
  • In some cases, reporting line may differ based on structure, e.g. “Head of Marketing & PR” as supervisor

Objectives / Purpose of the Role

  • To plan, develop, and execute PR strategies that enhance the university’s reputation and visibility locally, regionally, and nationally.
  • To support the university’s mission, strategic goals and core values via communications, media relations, branding and awareness campaigns.
  • To build, maintain, and strengthen relationships with media, stakeholders, students, alumni, faculty, staff, and the broader public.

    • Key Responsibilities

    Here are the main duties typically expected :

  • PR Strategy & Planning

    • Develop comprehensive PR plans aligned to the university’s strategic plan.

  • Identify target audiences (students, alumni, media, public / private sector, etc.) and tailor communications accordingly.
  • Media Relations

    • Establish and maintain contact with media organizations (print, digital, TV, radio).

  • Prepare and distribute press releases, feature stories.
  • Organise press conferences, media events, photo sessions.
  • Content Creation & Publications

    • Create, manage, edit content : brochures, flyers, posters, newsletters, social media posts, website content.

  • Ensure the visual identity and brand compliance in all communications.
  • Digital & Social Media Presence

    • Manage social media accounts, digital marketing efforts.

  • Maintain university’s online reputation; monitor feedback, respond appropriately.
  • Internal Communications

    • Ensure internal stakeholders (faculty, staff, students) are informed—through newsletters, announcements, events, etc.

  • Promote consistency in how the brand and university messages are understood internally.
  • Event Promotion & Public Engagement

    • Support / organize special events, promotional activities.

  • Plan and coordinate displays, signage, banners, exhibition materials.
  • Brand Management

    • Protect, promote, and ensure proper usage of university brand elements.

  • Ensure all communications adhere to institutional branding, style guides, policies.
  • Monitoring & Evaluation

    • Track PR metrics : media mentions, social media reach, engagement, reputation.

  • Evaluate effectiveness of campaigns; adjust strategies as needed.
  • Miscellaneous / Supportive Tasks

    • Assist in market / sales analysis of PR programs.

  • Perform other duties as assigned.

    • Qualifications & Skills

    Based on Gulf University’s requirements :

  • Education : Bachelor’s degree in Public Relations, Communications, Media Studies, Marketing, Business, Social Sciences or related field
  • Experience : Usually 1–2 years or more in public relations, media, communications, especially within higher education is preferred.
  • Communication Skills : Excellent written and verbal communication; ability to write press releases, content; bilingual (Arabic & English) often a plus.
  • Interpersonal / Networking : Ability to liaise with media, stakeholders; negotiate; build relationships.
  • Creativity & Flexibility : Coming up with campaigns, adapting to changing priorities, problem-solving.
  • Branding / Visual Identity Awareness : Understanding style guides; ensuring consistency of visual communication.
  • Digital Literacy : Using social media, digital tools, content management; basic graphic design or coordinating with design teams.
  • Organization & Time Management : Planning events, meeting deadlines, multitasking.

    • Desirable Additional Qualifications

  • Leadership / Managerial experience if applying as PR Manager or Head of PR. gulfuniversity.net
  • Experience in strategic communications planning.
  • Experience with both Arabic and English media.
  • Knowledge of market research, analytics.

    • Working Conditions & Type

  • Full-time position.
  • Administrative category.
  • Based in Bahrain, at Gulf University campus.

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