Assistant Marketing Manager

Overview

We are seeking a dynamic and experienced Assistant Manager, Marketing to join our team. The ideal candidate will have a strong background in marketing. This role requires a visionary team player with exceptional communication skills, capable of collaborating across various departments to implement effective marketing strategies.

Responsibilities

• Collaborate with the Marketing Head to establish and manage marketing budgets from preparation to implementation
• Coordinate cross-functionally with central marketing operational teams across creative, digital, social, events, PR, media buying, and CI
• Oversee social media plans and community management in partnership with social media executives, sales, service, and call center teams
• Implement a performance marketing approach to optimize conversion marketing aligned with CRM platforms, focusing on campaign attribution and CPL / ROI measurement
• Explore and adopt best-in-class practices from partners and across the industry
• Implement the brand’s marketing strategy with clear annual and quarterly objectives, including new business / product launches, tactical campaigns, and customer retention plans
• Manage and collaborate with key internal and external stakeholders to ensure satisfaction
• Support the Marketing Manager in developing the marketing strategy for the brand in Bahrain, aligning with regional marketing strategies as defined by the principal / regional office
• Understand and adhere to brand CI / VI and guidelines comprehensively
• Ensure alignment with business objectives for each brand / model
• Coordinate with CRM for all campaign inputs and results reporting, including necessary optimizations
• Analyze demographic and psychographic data for accurate targeting of existing and prospective customers
• Elevate brand awareness and relevance among target audiences
• Monitor consumer behavior, market trends, demographics, and competitor activities
• Enhance customer experience across all touchpoints by supporting front-line teams with POS materials and ensuring compliance with brand standards
• Actively engage with team members to identify development opportunities and foster teamwork
• Ensure accountability for self and team tasks / projects, clarifying roles and deliverables for all team members

Required Qualifications & Experience

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