Head of Marketing and Corporate Communication
Z GlobalBahrain30+ days ago
Job descriptionDevelop and implement the marketing and corporate communication strategy of the bank in coordination with other departments and ensures that the desired message conforms to desired standards of quality in line with corporate guidelines. Enhance the knowledge and understanding of the bank’s positioning among the bank’s key audiences and shareholders in order to continuously support the bank’s corporate image. Set and oversee the department’s budget for effective branding and positioning in accordance with the bank’s strategy. Build strong media partnerships and identify public relations opportunities to support the development and placement of editorials and articles in key publications. Conduct advertising and reporting of media and digital marketing campaigns. Supervise and coordinate the production of written and graphical material, press releases, and articles about all aspects of the bank, especially information regarding the bank’s products and projects. Facilitate positive publicity for the bank in local and international media through advertising campaigns, informative articles, and other mediums of promotion. Lead the corporate communications and public relations efforts to maintain positive relationships with customers, government officials, shareholders and key communities in which the bank functions. Develop the bank’s brand awareness among the employees and collaborate with them to promote the public profile of the Bank. Supervise the maintenance of the bank’s website, act as the content manager and liaise with external providers of services to operate the website. Design, execute, and monitor marketing campaigns that result in customer acquisition, usage, and loyalty Oversee and unify marketing activities across Digital / Social Media, Public Relations, and Advertising Manage the production of the bank’s newsletter and any other publications and maintain consistency in the quality of messages. Respond to all enquiries from the media and other external entities about the bank and its operations. Ensure that fair and accurate information about the Bank is reported by the news media. Bachelor’s degree in Marketing & PR Preferred Certifications in Digital marketing / analytics certifications such as Google Analytics, Facebook BluePrint Minimum of 5 years of relevant experience at a Financial Institution in PR & Marketing Prior experience of executing targeted marketing and advertising campaigns across a range of digital platforms Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media, and / or display advertising campaigns Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Bahraini Nationals
The role holder is responsible for creating, developing and implementing the corporate communications and marketing strategies and initiatives for the Bank and its products and services in coordination with the bank’s departments and stakeholders. Ensuring that the Bank’s presence, promotions & projects are meeting brand standards in order to market products and services successfully through the development of the following main pillars :
- Translate the overall brand strategy into marketing campaigns and in-market execution, resulting in brand awareness / equity and customer acquisition, usage, and loyalty
- Corporate advertising, media management, public relations, sponsorships, events, external & internal communication.
Responsibilities
QUALIFICATIONS, EXPERIENCE AND SKILLS
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