Digital & Marcom Marketing Manager

Roles & Responsibilities :

Building the brand as a leader in the Fintech industry in the Kingdom of Bahrain

Setting the Marketing strategy and PR strategy and operational plan of the company

Setting up the communication channels and social media platforms

Hands on experience and to digital marketing and use of social media

Developing the communication material and brand elements

Developing the features and user experience of the e-wallet and mobile application

Optimizing the user experience for existing products and services

Setting up a communication channel with the merchants’ network

Ensure consumer voice is heard to products, sales, operations, and executive management

Build, coach, and lead marketing dept.

Market segmentation, and identifying niche verticals

Customer retention plans, and customer engagement.

CAC responsibility.

Responsible for marketing campaign ROI

Ability to analyse consumer behaviour

Ability to use analytical solutions to track user experience.

Design and manage the loyalty program.

Qualifications & Skills :

6 to 10 years’ experience

BSc in Marketing or Business Administration

Time management skills and planning skills

Ability to build rapport

Worked in service industry with high subscriber growth targets

At least 1-3 years of experience motivating and leading teams

Experienced in digital products and mobile app marketing

Ability to structure and scope complex problems and apply a range of analytical tools to

develop solutions

Excellent end-to-end problem-solving skills and ability to prioritize issues and analysis

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