Public Relation Manager

Job Title

Public Relations Manager

Reporting to

• University President (or a senior executive such as Director of Communications)
• In some cases, reporting line may differ based on structure, e.g. “Head of Marketing & PR” as supervisor

Objectives / Purpose of the Role

Key Responsibilities

Here are the main duties typically expected :

Develop comprehensive PR plans aligned to the university’s strategic plan.

Establish and maintain contact with media organizations (print, digital, TV, radio).

Create, manage, edit content : brochures, flyers, posters, newsletters, social media posts, website content.

Manage social media accounts, digital marketing efforts.

Ensure internal stakeholders (faculty, staff, students) are informed—through newsletters, announcements, events, etc.

Support / organize special events, promotional activities.

Protect, promote, and ensure proper usage of university brand elements.

Track PR metrics : media mentions, social media reach, engagement, reputation.

Assist in market / sales analysis of PR programs.

Qualifications & Skills

Based on Gulf University’s requirements :

Desirable Additional Qualifications

Working Conditions & Type

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