Expected Qualifications and Experience :
- Bachelor’s degree or master’s degree in marketing or associated fields from an accredited institution.
- At least 2 years of experience in any marketing field with 1 year of experience in digital marketing. Preferred knowledge of student recruitment and retention issues.
Required Knowledge, Skills, and Attributes :
Ability to contribute to and develop integrated marketing campaigns to promote a service or idea.Excellent communication and interpersonal skills.Ability to gather data, compile information, and prepare reports.Ability to prepare and deliver presentations.Ability to evaluate and compare different offers from various providers.Skill in the configuration and use of computerized database programs.Negotiation skills.Multi-tasking abilities.Roles and Responsibilities :
Develops, coordinates, and delivers outreach programs and marketing strategies, including community workshops, retreats, and related recruitment efforts; arranges visits and tours for prospective students and parents.Develops and maintains partnerships between the university, local schools, alumni networks, community partners, and other identified groups throughout the assigned territory / population.Develops and maintains a database of potential candidates.Coordinates university participation in local, regional, and international recruitment fairs, conferences, and related outreach events; coordinates event-specific organizational aspects, promotional materials, and information from the university and its colleges, educational programs, and degrees.Participates in and / or organizes and implements all aspects of general, college, and program-oriented events utilizing presentation and promotional materials.Visits middle schools, high schools, and colleges; speaks to groups and individual students; meets with school counselors, administrators, and / or other constituent groups to promote outreach activities and assist other recruiters.Conducts market research to collect information on what is available in the higher education sector.Responds to students’ and candidates’ inquiries.Acts as the focal person for internal coordination of student recruitment and financial aid and / or scholarship information and deadlines.Prepares reports and proposals regarding recruitment and outreach activities and responds to inquiries from students and minority agencies.Creates, packages, monitors, and distributes resource materials for student recruitment and retention programs; develops mentorship programs; analyzes trends in recruitment and retention programs; develops strategies for program evaluation.Performs miscellaneous job-related duties as required.#J-18808-Ljbffr