Public Relations Manager

Job Description

The Public Relations (PR) Manager is responsible for developing, executing, and overseeing the organization's comprehensive communication strategy, managing external image, and building strong, positive relationships with media, stakeholders, and the public. This strategic leadership role requires a proactive approach to brand defense, crisis communication, and utilizing market research to inform all public-facing activities.

Communication Strategy : Develop and lead the execution of strategic PR and corporate communication plans aligned with the company’s business objectives and brand identity.

Media and Stakeholder Relations : Cultivate and maintain strong relationships with key media outlets, industry influencers, government entities, and the local community.

Content and Crisis Management : Oversee the creation of all public relations materials (press releases, media kits, public statements) and lead effective crisis communication responses to protect and preserve the brand reputation.

Market Analysis & Research : Experienced in preparing feasibility studies, conducting research, and analyzing results to measure public sentiment, media coverage impact, and overall campaign effectiveness.

Team Leadership : Provide high-level guidance, mentorship, and direction to the PR / Communications team, fostering innovation and professional excellence.

Reporting : Proficiency in writing detailed analytical reports on PR performance, market perception, and budget utilization for executive management, in both Arabic and English .

Budget and Planning : Manage the PR budget, resources, and logistics, demonstrating high-level skills in planning, organization, and leadership to execute complex campaigns under pressure.

Requirements

Education : University qualification of at least a Bachelor’s degree in Public Relations, Communications, Journalism, or a related field, along with specialized certifications in the field (e.g., CIPR, PRSA, or digital communication / social media strategy).

Professional Experience :

A minimum of 10 years of experience in management and leadership.

A minimum of 5 years of experience within the Public Relations and Corporate Communications sector itself.

Technical Skills : Full knowledge of all Microsoft Office programs (Word, Excel, PowerPoint) for reporting and presentations, in addition to experience with CRM systems for managing stakeholder relationships and media databases.

Core Competencies : Demonstrated ability to exhibit strong problem-solving capabilities and the ability to withstand work pressure in fast-moving and high-stakes communication environments.

Strategic Acumen : Proven capability to link PR activity directly to business goals and utilize research for strategic decision-making.

Benefits

Competitive salary package.

Annual leave and public holidays.

Professional development and training opportunities.

Career growth within a dynamic and expanding company.

Collaborative work environment with a supportive team.

Opportunities to work on high-value real estate projects.