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Business Development, Marketing & Public Relations Manager
Serene HospitalManama, Capital Governorate, Bahrainمنذ يوم 1
الوصف الوظيفيEnsure that all hospital communication materials —brochures, digital posts, patient education leaflets, and advertisements—adhere to brand identity, accuracy, and clinical ethics. Manage and approve content for digital platforms , including the hospital website, patient portal, newsletters, and social media channels. Develop and deliver corporate messaging that reflects empathy, professionalism, and the therapeutic vision of Serene Hospital. Coordinate photo, video, and digital campaigns that promote mental wellness and reduce stigma around psychiatric care. Create and maintain internal communication materials to engage staff, doctors, and partners with the hospital’s goals and culture. Manage all media relations and press releases , ensuring accurate representation of the hospital’s achievements, services, and community programs. Represent the hospital in public health conferences, workshops, and corporate wellness events . Lead awareness campaigns related to mental health, addiction recovery, and psychological well-being in collaboration with medical and community partners. Build and sustain relationships with government entities, insurance providers, NGOs, and educational institutions to enhance the hospital’s visibility and trust. Oversee crisis communication and reputation management , ensuring timely and ethical responses. Develop and implement patient acquisition and referral programs targeting clinics, corporates, and international partners. Prepare proposals, corporate wellness packages, and partnership presentations for institutions and insurers. Maintain and grow relationships with doctors, therapists, and referring specialists to strengthen the hospital’s referral ecosystem. Support new service launches (e.g., rehabilitation, inpatient care, telepsychiatry) through tailored marketing campaigns. Conduct market research and competitor analysis to identify emerging trends in mental health care and patient preferences. Deep understanding of healthcare and mental health marketing principles and patient engagement ethics. Strong ability to communicate with compassion and professionalism , ensuring compliance with patient confidentiality standards. Exceptional strategic planning, creative writing, and digital storytelling capabilities. Advanced proficiency in marketing tools and platforms : Design : Adobe Creative Cloud (InDesign, Photoshop, Illustrator). Digital : Google Analytics, SEO / SEM, Meta Business Suite, LinkedIn Campaign Manager. CRM & Automation : Salesforce, HubSpot, or similar. Ability to work cross-functionally with doctors, clinical teams, and administrative departments. Strong command of English (Arabic proficiency preferred). Excellent interpersonal, negotiation, and presentation skills with a focus on community trust and patient satisfaction . Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or Communications (Master’s preferred). 5–10 years of relevant experience , ideally in a healthcare, hospital, or wellness setting. Proven success in developing healthcare partnerships, referral networks, and digital campaigns . Experience working within accredited healthcare institutions (JCI, NHRA, or equivalent) is an advantage. Maintain strict confidentiality, empathy, and cultural respect in all communications. Uphold the Serene Psychiatry Hospital brand promise : professionalism, compassion, and innovation. Act as a positive role model for teamwork, inclusivity, and mental health advocacy.
Business Development, Marketing & Public Relations Manager
Serene Psychiatry Hospital W.L.L. – Bahrain
Location : Bahrain | Full-time | Industry : Healthcare / Mental Wellness
I. Summary of Position
The Business Development, Marketing & Public Relations Manager is responsible for planning, executing, and managing the hospital’s integrated marketing, business development, and public relations strategies to strengthen its position as a leading provider of psychiatric and mental wellness care in Bahrain and the region.
This role ensures brand consistency, patient-centered communication, and institutional growth through effective outreach, digital engagement, referral partnerships, and community trust-building initiatives.
The Manager acts as a strategic ambassador of Serene Psychiatry Hospital , maintaining a professional image in all external communications and ensuring alignment with healthcare ethics, confidentiality standards, and cultural sensitivity.
Key Responsibilities
- Develop and execute the annual marketing and public relations strategy in line with the hospital’s mission, vision, and business objectives.
- Formulate the business development roadmap to attract new patients, corporate clients, and strategic healthcare partners.
- Establish and monitor marketing budgets, KPIs, and ROI metrics to ensure cost-effective initiatives.
- Identify regional and international growth opportunities through referral programs, insurance partnerships, wellness collaborations, and academic affiliations.
Stay updated on healthcare marketing regulations and ensure full compliance with MOH and data protection standards (HIPAA / GDPR).
B. Content and Brand Management
C. Public Relations and Community Outreach
D. Business Development Support
III. Required Knowledge, Skills, and Abilities
IV. Education and Experience
VI. Core Values and Professional Conduct
Why Join Serene Psychiatry Hospital
Join a purpose-driven team dedicated to advancing mental-wellness care in Bahrain.
At Serene, you’ll lead initiatives that build awareness, strengthen partnerships, and improve lives—while working in an environment rooted in compassion, innovation, and professional excellence.
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