Tele-sales Manager - Braxtone Group

Overview

Role Purpose : Responsible for the budget targets and strategy execution of the Consumer Lines business and to design, implement, and manage a fully functional telesales business unit that is focused on strong retention of existing customers, continuously converts a large customer database into qualified leads and closed sales, and adding new leads to the database, through structured processes, data-driven automation, and an empowered telesales team.

Responsibilities

• Business Unit Setup : Establish the telesales division structure, staffing, and performance framework.
• Data & Lead Management : Develop operational workflows covering data intake, qualification, lead management, and sales conversion.
• Define and implement KPIs and dashboards to measure conversion, productivity, and ROI.
• Data & Lead Management : Build a continuous data funnel; develop partnerships and campaigns to acquire fresh data daily.
• Supervise data cleaning, enrichment, and qualification processes through lead generation agents.
• Implement systems to automate lead tracking and scheduling based on renewal dates and expiry patterns.
• Lead Generation & Automation : Manage lead generation agents responsible for outbound calls to validate customer information and qualify prospects.
• Design and oversee the automation of lead scoring, segmentation, and pipeline movement.
• Ensure compliance with PDPL and data privacy regulations in all data handling and outreach activities.
• Telesales Operations : Develop call scripts, objection-handling frameworks, and sales sequences tailored for motor insurance customers.
• Manage telesales agents who contact qualified leads based on policy renewal cycles to close sales.
• Annual training program for the Telesales team.
• Drive performance through coaching, daily huddles, and continuous improvement of talk tracks and sales playbooks.
• Performance & Reporting : Analyze conversion metrics, agent productivity, and campaign effectiveness.
• Generate performance reports and actionable insights for management.
• Recommend process or technology improvements to increase efficiency and customer satisfaction.

Candidate Profile

Education

Experience

Skills & Competencies

KPIs / Success Metrics

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