Looking for an experienced manager of people, someone who can inspire others while taking our creative output to a new level as we continue to grow. The ideal candidate will have a natural eye for design and be a prolific generator of dynamic ideas that connect with all types of audiences.
Objectives of this role
- Lead and review the work of the creative teams for all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
- Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
- Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
- Analyze brand tracking, market trends, consumer needs, and the competitor landscape
- Meet budget requirements by forecasting and managing expenses
Responsibilities
Supervise a cross‑functional team of graphic designers, copywriters, social‑media experts, photographers / videographers, and project managers in the strategic development of messaging and deliverablesPrioritize work and resources across engagements, based on short‑ and long‑term needs, and develop schedules by collaborating with designers, copywriters, and production artistsConduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible mannerReview and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectivelyProduce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiencesOversee the presentation of final concepts, and obtain approvals for deliverablesRequired skills and qualifications
Ten years of relevant experience, with seven or more years as a creative director in a marketing agency or corporate settingExperience in creating marketing / advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budgetExperience in creating integrated content across all marketing channels : digital, social media, paid media, mobile, offline, and printProven ability to develop successful conceptsProficiency in leading a team of diverse, talented creativesStrong creative vision, with an eye on business objectivesPreferred skills and qualifications
Bachelor’s degree (or equivalent) in marketing or businessExperience as a copywriter, graphic designer, or production artistExperience in project management, with a focus on creative direction#J-18808-Ljbffr