Binance Accelerator Program - Social Media Specialist (Arabic & English)

Responsibilities

• Manage and grow Binance MENAP social media accounts (X, Instagram, Telegram, YouTube, etc.) with a clear focus on strategic content planning, publishing, and real-time engagement.
• Create and execute social media content plans and monthly content calendars across platforms.
• Localize global campaign narratives and content to resonate with the Arabic-speaking audience - including cultural adaptation and accurate translation of copy.
• Work cross-functionally with design, content, product, marketing, and KOL teams to brief and execute social-first video and static content.
• Support in briefing processes for design and video production - including scripting, visual direction, and deliverable formats.
• Provide social media coverage for Binance MENA activations and events, including live stories, reels, and post-event recaps.
• Collaborate with global teams to amplify global campaigns across MENA channels.
• Schedule and manage content publishing using social media tools (, Sprout, Emplifi, or native schedulers).
• Analyze performance metrics and provide actionable insights to optimize future campaigns.
• Stay plugged into the crypto space and social trends (especially Crypto Twitter, Telegram, and IG).

Requirements :

Job ID AIcPSED86ToC