Marketing Growth Manager

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Role Summary

Own and accelerate growth for talabat Bahrain across Food (Restaurants) and Q-Commerce (QC) by driving ROI-positive campaigns, an always-on seasonal calendar, and best-in-class lifecycle marketing. You’ll grow MAU, acquire and reactivate users, and generate demand through sharp customer segmentation, data-driven CRM, and performance marketing—while coaching a high-performing team.

Key Responsibilities

• Campaigns & Seasonal Calendar

Plan and execute the Food & QC annual seasonal calendar (Ramadan, Back-to-School, National Days, sports moments, etc.) with clear hypotheses, budgets, and ROI targets.

Own channel mix, budgets, and forecasts across paid, owned, and earned; optimize for ROAS, CAC, LTV, payback period, and voucher efficiency.

Define actionable segments (new, dormant, high-value, category explorers, QC-first, etc.) and design journeys to improve activation, frequency, and retention.

Own CRM strategy and execution (push, in-app, email, SMS, WhatsApp), including journey orchestration, triggers, and personalization.

Scale app installs and re-installs via performance channels (Meta, Google UAC, TikTok, Snap), OEM / app stores, affiliates, and partnerships.

Launch category and merchant-led programs (new store launches, exclusives, bundles, subscriptions) to stimulate orders and GMV.

Lead, coach, and develop 2 Senior Specialists.

Ensure data privacy, consent management, and anti-spam compliance; uphold brand guidelines and safety standards.

Qualifications

Success Metrics (KPIs)

Attribution & Tracking Health

Qualifications

Skills & Tools

Nice to Have

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