Product Marketing Specialist

About Calo

Calo Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.

What you’ll be working on

As a Product Marketing Specialist, you’ll lead full-stack marketing for Custom Macros, a personalized nutrition product built for athletes and performance-driven individuals. This is a cross-functional role for someone who lives and breathes fitness, understands athlete behavior, and knows how to bring a product to life from brand to conversion.

You’ll be responsible for end-to-end marketing and community growth across all our active markets, including KSA, UAE, Kuwait, and Bahrain, while working closely with local marketing teams to bring strategies to life.

Main Responsibilities

• Go-to-Market & Product Messaging
• Develop and execute go-to-market strategies for the plan, and create strategic partnerships.
• Define and refine messaging for key segments (e.g., lean bulkers, fat loss athletes, CrossFitters).
• Own positioning for every product tier : full control, semi-control, and snack variations.
• Multi-Market Brand & Performance Campaigns
• Build and run 360 marketing campaigns across geographies, blending digital, offline activations, and influencer partnerships.
• Own the top funnel completely
• Work closely with local marketing & growth teams in each geography to activate campaigns, execute initiatives, and localize messaging.

Ideal candidate

Qualifications

Knowledge & Competency

Personality

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