Marketing Manager (Automotive) - Alzayani Investments

Founded in 1977 with a focus on industrial manufacturing, Alzayani Investments has since diversified into the sectors of automotive, real estate, food and beverages, and venture capital. With a core value of innovation, the company strives to continually upgrade its products and services within the Kingdom of Bahrain and globally. Committed to upholding social and environmental responsibilities, the group is a leader in human development and a firm believer in sustainable business practices.

Job Overview

You will be responsible for the effectiveness of the Marketing department to improve Brand position and Customer Experience. As a Marketing Manager you will play a vital role within the company by shaping and executing marketing strategies that drive growth and brand awareness.

Responsibilities

• To actively improve the overall brand position & customer experience.
• Carrying out market research and customer surveys to assess demand, brand positioning and awareness. Evaluating marketing campaigns.
• Monitoring competitor activity.
• Comply with HMC marketing guidelines
• Developing Marketing opportunities
• Preparing photo shoots
• Managing the production of marketing materials, including leaflets, posters and flyers this can involve writing and proofreading copy and liaising with designers and printers.
• Maintaining and updating mailing database through SAP
• Formulation of Sales and marketing programs to ensure best return on investment
• To grow and develop the supplier database via SAP.
• Liaising and building relationships with a range of stakeholders, e.g. customers, suppliers and colleagues.
• Prepare Market share reports for FM brands monthly for GM, MD and
• Managers.
• Analysing pricing positions.
• Contributing to and developing long term marketing plans and strategies; assisting in the delivery of approved strategies.
• New model launch, motor shows, press conferences, press release & customer retention activities
• Liaising with ad agencies for developing brand, tactical and corporate campaigns
• Handling of all PR activities and interaction with PR agencies.
• Liaising and building relationships with range of stakeholders, e.g. customers, suppliers and colleagues.
• Developing advertising opportunities, which can involve placing adverts in national regional and specialist publications or on the radio (depending on the organization) and the campaign.
• Maintaining and building contacts with media.
• Writing and distributing press release
• Managing the production of marketing materials, including leaflets, posters and flyers this can involve writing and proofreading copy and liaising with designers and printers.
• Arranging for the effective distribution of marketing materials Maintaining and updating mailing database.
• Organizing and attending events and exhibitions.
• Securing sponsorships to assist with publicity and funding of marketing projects.

Qualifications

Benefits