Shop Manager - Decathlon

JOB PURPOSE

The Shop Manager is responsible for supervising store operations to ensure exceptional customer service, maximize sales, and profitability in line with company objectives. He / she manages inventory, maintenance, and ensures the shop's external appearance meets brand standards.

RESPONSIBILITIES

• Detect, anticipate, and regularly report on customer needs, market trends, and competitor activities impacting the region or market.
• Greet customers, offer assistance, and promptly address their needs and complaints in line with quality and customer service standards, fostering customer loyalty and enhancing the portfolio.
• Ensure that store licenses and certificates are up to date, and that employees' official documents are valid and compliant with local regulations.
• Ensure a smooth and efficient receiving process for items and shipments, while monitoring all inventory activities, including cycle counts, stock movements, transfers between shops, transfers to / from the warehouse, damaged items, devolutions, and shrinkage.
• Analyze hourly, daily, and weekly sales performance; monitor top-selling items; identify missing sizes and items; and manage collection rotation in coordination with relevant stakeholders to determine replenishment needs.
• Place accurate orders, meet stock performance objectives, and maximize sales and sell-out.
• Prepare staff schedules based on budgeted hours, visitor traffic, daily sales targets, events, and operational needs (including shipments, stock counts, sales, etc.). Ensure effective communication of sales plans and set daily and hourly targets for the shop / department team.
• Log and update all commercial and operational information, as well as various requests, on provided platforms (such as help-desks, events, and loss prevention applications) in a timely and accurate manner.
• Manage the annual allocated budget by monitoring expenditures within set limits, optimizing and reducing costs where possible, and reporting variances against the budget.
• Oversee the shop's image and ensure compliance with the brand’s standards. Verify and follow up on the cleanliness, display, and maintenance of the shop, including the windows, cash registers, and stock rooms.
• Develop comprehensive reports on key performance indicators (KPIs), sales trends, inventory levels, and team productivity to facilitate informed decision‑making.
• Recruit, train, motivate, and evaluate the team to ensure that the department has the necessary skill base, and that staff are optimally motivated and enabled to maximize their potential and contribution to the company. Conduct daily Japanese meetings to keep the staff informed and engaged.

QUALIFICATIONS

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