Creative Lead

Level, Role, Type : Senior, Design, Array

Reference : AGCL1

Responsibilities :

• Develop and execute the overarching creative strategy for all brands, maintaining consistency across all marketing touchpoints.
• Lead brainstorming sessions and guide the creative team in developing innovative concepts for campaigns, visual materials, and branding projects.
• Oversee the creative direction of all deliverables, including social media content, print materials, and digital assets.
• Collaborate with the internal marketing team and external creative suppliers to ensure all campaigns align with the brand’s vision and business objectives.
• Manage and mentor the internal creative team, fostering professional growth and skill development.
• Follow up on printing standards for all collaterals (i.e. packaging) to ensure consistency with brand guidelines, and innovation to maintain edge.
• Stay informed about industry trends, emerging technologies, and best practices in marketing and design to ensure the company remains at the forefront of creativity.

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