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Tele-sales Manager
Tele-sales ManagerBraxtone Group • Manama, Manama, BH
Tele-sales Manager

Tele-sales Manager

Braxtone Group • Manama, Manama, BH
30+ days ago
Job description

Role Purpose :

Responsible for the budget targets and strategy execution of the Consumer Lines business and to design, implement, and manage a fully functional telesales business unit that is focused on strong retention of existing customers, continuously converts a large customer database into qualified leads and closed sales, and adding new leads to the database, through structured processes, data-driven automation, and an empowered telesales team.

Key Responsibilities

1. Business Unit Setup

  • Establish the telesales division structure, staffing, and performance framework.
  • Develop operational workflows covering data intake, qualification, lead management, and sales conversion.
  • Define and implement KPIs and dashboards to measure conversion, productivity, and ROI.

2. Data & Lead Management

  • Build a continuous data funnel : develop partnerships and campaigns to acquire fresh data daily.
  • Supervise data cleaning, enrichment, and qualification processes through lead generation agents.
  • Implement systems to automate lead tracking and scheduling based on renewal dates and expiry patterns.

    • 3. Lead Generation & Automation

  • Manage lead generation agents responsible for outbound calls to validate customer information and qualify prospects.
  • Design and oversee the automation of lead scoring, segmentation, and pipeline movement.
  • Ensure compliance with PDPL and data privacy regulations in all data handling and outreach activities.

    • 4. Telesales Operations

  • Develop call scripts, objection-handling frameworks, and sales sequences tailored for motor insurance customers.
  • Manage telesales agents who contact qualified leads based on policy renewal cycles to close sales.
  • Annual training program for the Telesales team
  • Drive performance through coaching, daily huddles, and continuous improvement of talk tracks and sales playbooks.

    • 5. Performance & Reporting

  • Analyze conversion metrics, agent productivity, and campaign effectiveness.
  • Generate performance reports and actionable insights for management.
  • Recommend process or technology improvements to increase efficiency and customer satisfaction.

    • Candidate Profile

    Education :

  • Bachelor’s degree in Business Administration, Marketing, Insurance, or a related field.
  • Certification in telesales management or CRM systems (preferred).

    • Experience :

  • Minimum 5–7 years of experience in telesales management within insurance or financial services.
  • Proven track record of setting up or managing a telesales operation for motor insurance or related personal lines.
  • Strong understanding of lead generation, CRM automation, data funnels, and outbound telesales processes.

    • Skills & Competencies :

  • Excellent leadership and team development skills.
  • Strong knowledge of CRM and telesales systems (e.g., HubSpot, Zoho, Salesforce, custom solutions, etc).
  • Analytical mindset with experience using dashboards, metrics, and performance tools.
  • Fluent in English. Arabic is an advantage.
  • Strong communication, motivational, and coaching skills.

    • KPIs / Success Metrics

  • Growth in qualified lead volume.
  • Lead-to-sale conversion rate.
  • Cost per acquisition.
  • Agent productivity (calls per day, talk time, conversion).
  • Database growth and renewal retention rates.
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    Manager • Manama, Manama, BH

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