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Tele-sales Manager

Braxtone GroupManama, Manama, BH

9 days ago

Job description

Role Purpose :

Responsible for the budget targets and strategy execution of the Consumer Lines business and to design, implement, and manage a fully functional telesales business unit that is focused on strong retention of existing customers, continuously converts a large customer database into qualified leads and closed sales, and adding new leads to the database, through structured processes, data-driven automation, and an empowered telesales team.

Key Responsibilities

1. Business Unit Setup

Establish the telesales division structure, staffing, and performance framework.
Develop operational workflows covering data intake, qualification, lead management, and sales conversion.
Define and implement KPIs and dashboards to measure conversion, productivity, and ROI.

2. Data & Lead Management

Build a continuous data funnel : develop partnerships and campaigns to acquire fresh data daily.

Supervise data cleaning, enrichment, and qualification processes through lead generation agents.

Implement systems to automate lead tracking and scheduling based on renewal dates and expiry patterns.

3. Lead Generation & Automation

Manage lead generation agents responsible for outbound calls to validate customer information and qualify prospects.

Design and oversee the automation of lead scoring, segmentation, and pipeline movement.

Ensure compliance with PDPL and data privacy regulations in all data handling and outreach activities.

4. Telesales Operations

Develop call scripts, objection-handling frameworks, and sales sequences tailored for motor insurance customers.

Manage telesales agents who contact qualified leads based on policy renewal cycles to close sales.

Annual training program for the Telesales team

Drive performance through coaching, daily huddles, and continuous improvement of talk tracks and sales playbooks.

5. Performance & Reporting

Analyze conversion metrics, agent productivity, and campaign effectiveness.

Generate performance reports and actionable insights for management.

Recommend process or technology improvements to increase efficiency and customer satisfaction.

Candidate Profile

Education :

Bachelor’s degree in Business Administration, Marketing, Insurance, or a related field.

Certification in telesales management or CRM systems (preferred).

Experience :

Minimum 5–7 years of experience in telesales management within insurance or financial services.

Proven track record of setting up or managing a telesales operation for motor insurance or related personal lines.

Strong understanding of lead generation, CRM automation, data funnels, and outbound telesales processes.

Skills & Competencies :

Excellent leadership and team development skills.

Strong knowledge of CRM and telesales systems (e.g., HubSpot, Zoho, Salesforce, custom solutions, etc).

Analytical mindset with experience using dashboards, metrics, and performance tools.

Fluent in English. Arabic is an advantage.

Strong communication, motivational, and coaching skills.

KPIs / Success Metrics

Growth in qualified lead volume.

Lead-to-sale conversion rate.

Cost per acquisition.

Agent productivity (calls per day, talk time, conversion).

Database growth and renewal retention rates.

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Manager • Manama, Manama, BH

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